An entrepreneur creates an e-commerce website with the objective of  getting high visits, collect leads, generate orders, brand loyalty, among others. Various onsite enhancements and digital marketing efforts are carried out to reach targets. Google Analytics is a web analytics service used by many websites today to track and report website traffic. However, it is mostly under-utilized by most website owners. This e-learning program aims to help the e-commerce entrepreneur learn how to use the tool to:

• Track user behavior on your site.
• Know where your site visitors are based
• Find out which sources point users to your site.
• Improve site performance.
• Evaluate performance of your marketing campaigns.
• Increase conversion rates.
• Retain visitors to your site.

This 2016, we are focused on the technical components in building an e-commerce platform that will help an entrepreneur become more comfortable in dealing with codes, back-end, and online technical operations. This training program is organized in partnership with Cebu Digital Hub (certified Google Partner Agency) headed by Jun Baranggan – a Certified Google Analytics and Google AdWords professional since 2010.

Training objectives:

1. Entrepreneurs who would like to understand how Google Analytics works and use the data it generates to make better business decisions.
2. E-Commerce and digital marketing professionals who would like to level-up their capabilities and pursue Google Analytics Certification.

Topics: (click on topic title to view the lesson video and download handout)

Module 1: Digital Analytics Fundamentals

• Lesson 1: Introduction to Google Analytics
  • Getting started with digital analytics.
  • How Google Analytics works.
  • Key metrics and dimensions defined.
• Lesson 2: Google Analytics Platform Fundamentals
  • Platform components
  • Data models
  • Planning, preparation, and implementation of Google Analytics for websites.
• Lesson 3: Collecting Actionable Data through Google Analytics Standard Reports
  • Setting up filters
  • Setting up goals
  • Audience reports
  • Acquisition reports
  • Custom reports
• Lesson 4: Collecting Actionable Data through Google Analytics Custom Reports
  • Data collection
  • Processing and Configuration
  • Decision-making based on data gathered and reports generated

Module 2: E-Commerce Analytics

• Lesson 5: Introduction to E-Commerce Analytics
• Lesson 6: Understanding Customers 
  • Traffic source analysis
  • Customer profile analysis
• Lesson 7: Understanding shopping behavior

Module 3: Mobile App Analytics

• Lesson 8: Introduction to Mobile App Analytics
• Lesson 9: Attracting new users  and measure behavior
• Lesson 10: Google Analytics Certification Exam Coaching Part 1
• Lesson 11: Google Analytics Certification Exam Coaching Part 2
• Lesson 12: Google Analytics Certification Exam Coaching Part 3

For inquiries about this boot camp, contact Janette Toral at 0917-4490011 or send her a private message via Facebook. Your use and membership in this boot camp site is governed by our terms and conditions.