An entrepreneur creates an e-commerce website with the objective of getting high visits, collect leads, generate orders, brand loyalty, among others. Various onsite enhancements and digital marketing efforts are carried out to reach targets.
Google Analytics is a web analytics service used by many websites today to track and report website traffic. However, it is mostly under-utilized by most website owners.
This e-learning program aims to help the e-commerce entrepreneur learn how to use the tool to:
Track user behavior on your site.
Know where your site visitors are based
Find out which sources point users to your site.
Improve site performance.
Evaluate performance of your marketing campaigns.
Increase conversion rates.
Retain visitors to your site.
This 2016, we are focused on the technical components in building an e-commerce platform that will help an entrepreneur become more comfortable in dealing with codes, back-end, and online technical operations.