After more than year, I decided to make this program available for free to the public.

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E-Commerce Boot Camp members are invited to take part in this exclusive Search Engine Marketing Training Workshop Online where latest developments in search engine marketing shall be discussed.

Target audience:

• Business owners wanting to put up their own e-commerce website.
• Marketing professionals who get tasked to maintain an existing e-commerce website or build a new one.
• New web developers who would like to seek additional inputs in building an e-commerce website.

Outline (click the topic title to view the presentation videos and access the handout)

This module has 12 lessons that covers the following:

Lesson 1: Understanding the search engine

• Search Engine 101
• Information collection
• Algorithm changes
• Policy updates
• Penalties

Lesson 2: Pillars of Search Influence

• Factors that influence search engine ranking
• Steps to take to boost online influence.

Lesson 3: Keyphrases, keywords selection and Meta Data creation for web pages

• Identifying popular keywords and keyphrases
• Analyzing competition strength.
• Meta-data creation

Lesson 4: Having your website verified and listed

• Sitemap creation
• Submission of site to Google Webmaster Tools

Lesson 5: Localizing SEO efforts

• Getting your business location recorded online.
• Making your location appear in search engine results.

Lesson 6: SEO and Website Design

• Website design 101
• SEO and website design considerations

Lesson 7: SEO & User-Friendly E-Commerce Site

• Checklist in the creation of an e-commerce site
• SEO considerations for an e-commerce site.

Lesson 8: Getting Links and Avoiding Trouble

• Link-building 101
• Avoiding search engine penalties
• Creating a link building campaign

Lesson 9: Analytics: Analyzing Search, Social, and Advertising Traffic

• Understanding Google Analytics 101
• Alexa 101
• Open Site Explorer 101
• Social media analytics 101

Lesson 10: Social Media and SEO

• Social media 101
• How social media affects search engine ranking.

Lesson 11: Search Engine Marketing Plan Creation

• Checklist in creating a search engine marketing plan
• Setting targets.
• Campaign schedule.

Lesson 12: Search Engine Marketing Budget

• Search engine marketing campaign cost items
• SEO on limited budget

Participants with questions on any of the topics shared here can contact Janette Toral through private message.