Module 4: Google AdWords Video Advertising

google adwords video

This e-learning program was done in collaboration with Jun Baranggan of Cebu Digital Hub.

This module covers the following:

I – Overview of Video

  • About Advertising on Youtube
  • Your Channel and Google+
  • Youtube Video Editor
  • Glossary of Terms

II – Campaign Creation and Management

  • Video ad Formats
  • Targeting your Video ads
  • Remarketing to Youtube viewers with Adwords
  • About reserved media placement on Youtube

III – Performance Measurement and Optimization

  • Tips for Optimizing your Video Campaign
  • Optimization Strategies & Best Practices for Video Content on Youtube
  • Measuring Image and Video ad Performance
  • Measuring Brand Awareness
  • Tips for Creating Effective Video ads
  • Youtube Analysis Basis
  • Measuring Your Video ads Performance