This module covers the following topics:

I – How AdWords can help advertisers meet their goals

• The benefits of online advertising & AdWords
• Google’s advertising networks
• How AdWords works

II – Campaign Setup

• Choosing a campaign type
• Structuring your campaign
• Targeting Your audience
• Setting bids and budget
• Creating Ad Groups
• Advertising Policies
• Tools to plan a campaign

III – Measure your results

• Customize your data
• Search term report
• Top movers report
• Paid & Organic report
• Auction insights
• Tools to measure your performance
• Evaluate metrics relevant to your goals
• Optimize your campaigns