Module 4: Google AdWords Video Advertising

This e-learning program was done in collaboration with Jun Baranggan of Cebu Digital Hub.

This module covers the following:

I – Overview of Video

• About Advertising on Youtube
• Your Channel and Google+
• Youtube Video Editor
• Glossary of Terms

II – Campaign Creation and Management

• Video ad Formats
• Targeting your Video ads
• Remarketing to Youtube viewers with Adwords
• About reserved media placement on Youtube

III – Performance Measurement and Optimization

• Tips for Optimizing your Video Campaign
• Optimization Strategies & Best Practices for Video Content on Youtube
• Measuring Image and Video ad Performance
• Measuring Brand Awareness
• Tips for Creating Effective Video ads
• Youtube Analysis Basis
• Measuring Your Video ads Performance