Ranking in search engine results have become more competitive and challenging with the changing rules and algorithms. The techniques used in ranking today maybe considered as abusive tomorrow and result to penalties or disappearance in search engine results.

With businesses becoming savvier and demanding for returns on digital marketing investments, search engine marketing specialists are faced with the pressure on not only just ranking in results but also in converting visitors to leads and customers.

TARGET AUDIENCE

SEO practitioners, content creators, social media specialists, bloggers, e-mail marketing specialists, and community managers to learn and exchange insights on SEO and lead generation practices.

Outline (Click on the topic title to view the presentation videos and access the handout)

SEO, Web Design, User Experience, and Funnel Optimization for Lead Generation
Speaker: Mannix Pabalan, Founder, Hashtag Digital

You can have the best content, ads, and social media campaigns. But with poor web design, unfriendly user interface, and confusing sales funnel process, you will have difficulty attaining targets.

Hashtag Digital Inc founder Mannix Pabalan will share his experience on SEO, web design, user interface, and sales funnel optimization that converts to leads and reach targets.

Buyer Persona Creation for Lead Generation
Speaker: Fitz Gerard Villafuerte, Serial Entrepreneur

The challenge with SEO and Social Media is that you can get carried away with all the tools and functionalities available – use that to optimize your pages. We oftentimes forget that is all about people – not technology.

Serial entrepreneur Fitz Villafuerte (Ready To Be Rich) will share the importance of identifying and focusing on “the buyer needs and concerns”. Provide answers and solutions that will result to targeted leads.

SEO and Crafting Your Unique Selling Proposition for Lead Generation
Speaker: Mark Acsay, WebbyThoughts.com

When you are offering a product or service that has a lot of competition, the last thing you want is to be seen as a commodity that can be easily replaced.

Mark Acsay (Webby Thoughts) believes that it is important for entrepreneurs to craft their unique selling proposition and use that to stand out, impart that difference online.

Building and Sustaining a Lead Generation Community
Speaker: Genesis Reonico,Online Jobs University

Putting up an affiliate network to drive referral sales can be a challenge as sustaining requires it to be a profitable venture for members joining it. For high value items and services, it will require more than just an affiliate program to make it work.

Online Jobs Lifestyle – Coach Genesis will share his experience and challenges, as a virtual staff and online jobs coach, in dealing with affiliate networks. Use the lessons learned to build and sustain lead generation networks.

SEO and Content Marketing for Lead Generation
Speaker: Carlo Angelo P. Gonzales, Digital Marketing Specialist

With the right content, relevant to the target audience, and done on a sustained basis can pave way for its creator to attain “influencer” status. Be able to attract leads and clients without being compared to those who position themselves as competition.

Carlo Angelo Gonzales – Social Media Marketing Shiznit puts great importance to the art of storytelling. The need to be sensitive to the target audience and connect to them through great content stories that matter.

SEO and E-Mail Marketing for Lead Generation
Speaker: Sean Patrick Si, Qeryz

Search and Social Media can bring lead inquiries to you as their curiosity or interest is sparked. However, very few are able to sustain the interest as the number of options grow – distracting your target audience.

Sean Patrick Si (SEO Hacker) believes it is important for an effective Internet marketer to build and maintain a high quality list pampered with useful content that can aid the prospect in making a buying decision when the time comes.

SEO and Social Media Marketing for Lead Generation
Speaker: Paul Agabin, Essays.ph

Social media is a popular marketing channel. Not everyone though is able to utilize it effectively for lead generation. In this session, Paul Agabin will share do’s and don’ts on using SEO and Social Media for Lead Generation.

SEO and Lead Generation Performance Metrics
Speaker: Janette Toral, E-Commerce Advocate

Janette Toral talks about what digital marketing metrics one needs to monitor when doing a lead generation campaigns.

For questions about this module, send Janette Toral a private message.