Module 6: Google AdWords Mobile Advertising

This e-learning program was done in collaboration with Jun Baranggan of Cebu Digital Hub.

This module covers the following:

I – Mobile Overview

• Consumer Behavior and the Impact of Mobile
• How Mobile can Fulfill Advertisers’ Objectives
• Google Selling Point
• Best Practices

II – Bidding and Targeting

• Mobile Bid Adjustment
• Keywords
• Targeting
• Mobile – specific Bidding Strategies
• Remarketing

III – Mobile Ads

• Network Overview: Display, Search, Youtube
• Ad Extension
• Ad Formats
• Mobile Display
• Interstitial / Video
• App Promotion
• App Engagement

IV – Mobile Ads

• Full value of Mobile
• How Mobile Adwords is Different than Desktop
• Measuring Mobile Success
• App Conversion Tracking
• Mobile Analytics with Third Parties
• Google Analytics Integration
• Reporting