Module 3: Google AdWords Display Advertising

This e-learning program was done in collaboration with Jun Baranggan of Cebu Digital Hub.

This module covers the following:

I – About The Google Display Network

• Matching your Ad Sites in the Display Network
• Ad Types on the Display Network
• Measuring Effectiveness of Ads on Display Network
• Where Ads Might Appear in the Display Network
• About Contextual Targeting
• About Display Network Ad Auction

II – Setting up a Display Network

• Create an Adwords campaign to reach the right customers
• Structuring your Adwords Account
• Bidding features on the Display Network
• Choose a bid for your Display Network Campaign
• Bid on viewable impressions using viewable CPM
• About enhanced cost-per-click
• About bid adjustments
• About flexible bid strategies
• About Conversion Optimizer
• Enhance your ad with extensions
• About mobile app installs campaigns
• Create dynamic display ads
• Create a Lightbox ad
• Lighbox ad
• Editorial & professional requirements
• Fix a disapprove ad

III – Showing your Ads on the Display Network

• Targeting Settings on the Display Network
• Managed Placement
• Target Websites About Specific Topics
• Add Negative Keywords to your Campaign
• How Language Targeting works
• Using Custom ad Scheduling
• Advance Mobile and Tablet Options in “Display Netwok Only” Campaigns
• Using Display Planner
• The Display Network Tab

IV – Reaching your Audience on the Display Network

• Reach People Interested in your Products or Services
• Reach People Similar to your Existing Audiences
• Reach People of Specific Demographic
• Use Remarketing to Reach Past Website Visitors and App Users
• Use Dynamic Remarketing to Show Ads Tailored to your Site Visitors
• Create a Feed for your Dynamic Display Ads

V – Measuring and Optimizing Performance on the Display Network

• Drive sales and generate leads
• Increase brand awareness
• Measuring sales and conversions
• Evaluate ad performance on the Display Network
• Account, campaign, and ad group performance
• Explore your data on the Campaigns tab
• Optimize Display Network ads and campaign
• Tips for creating effective display ads
• About display targeting optimization
• About conversion tracking