Ranking in search engine results have become more competitive and challenging with the changing rules and algorithms. The techniques used in ranking today maybe considered as abusive tomorrow and result to penalties or disappearance in search engine results.
With businesses becoming savvier and demanding for returns on digital marketing investments, search engine marketing specialists are faced with the pressure on not only just ranking in results but also in converting visitors to leads and customers.
SEO practitioners, content creators, social media specialists, bloggers, e-mail marketing specialists, and community managers to learn and exchange insights on SEO and lead generation practices.
Outline (Click on the topic title to view the presentation videos and access the handout)
The challenge with SEO and Social Media is that you can get carried away with all the tools and functionalities available – use that to optimize your pages. We oftentimes forget that is all about people – not technology.
Serial entrepreneur Fitz Villafuerte (Ready To Be Rich) will share the importance of identifying and focusing on “the buyer needs and concerns”. Provide answers and solutions that will result to targeted leads.
Putting up an affiliate network to drive referral sales can be a challenge as sustaining requires it to be a profitable venture for members joining it. For high value items and services, it will require more than just an affiliate program to make it work.
Online Jobs Lifestyle – Coach Genesis will share his experience and challenges, as a virtual staff and online jobs coach, in dealing with affiliate networks. Use the lessons learned to build and sustain lead generation networks.
With the right content, relevant to the target audience, and done on a sustained basis can pave way for its creator to attain “influencer” status. Be able to attract leads and clients without being compared to those who position themselves as competition.
Search and Social Media can bring lead inquiries to you as their curiosity or interest is sparked. However, very few are able to sustain the interest as the number of options grow – distracting your target audience.
Sean Patrick Si (SEO Hacker) believes it is important for an effective Internet marketer to build and maintain a high quality list pampered with useful content that can aid the prospect in making a buying decision when the time comes.
Social media is a popular marketing channel. Not everyone though is able to utilize it effectively for lead generation. In this session, Paul Agabin will share do’s and don’ts on using SEO and Social Media for Lead Generation.