E-Commerce Marketing & Project Planning

In setting up an e-commerce project, the creation of a project plan that would cover the scope of work and marketing initiatives to be taken must be done.

Entrepreneurs, supply chain, sales, marketing, retail, operations, and finance professionals are invited to take part in this exclusive boot camp that aims to tackle the various e-commerce marketing approaches, budget, and necessary components to complete a project plan that shall serve as basis of any work that must be done.

This learning program will be conducted in partnership with AIE College and Asian Institute of E-Commerce. This is also the module 4 lecture equivalent for those taking the Certified E-Commerce Specialist, Entrepreneur, Professional Program.

The program will be conducted at the following locations:

• MAKATI – April 25, 2015 at Best Western Plus Antel Hotel, Makati Avenue, Makati City from 9 AM to 5 PM. (with option to attend the corresponding weekly webinar sessions and access to the e-learning system from April 22, 2015 to May 13, 2015)
• ONLINE – April 22, 2015 to May 13, 2015 (every Wednesday from 8:30 PM – 10:00 PM)
• CEBU – May 2, 2015 (Saturday) at Third Team Media, 5th floor IMEZ Building, 502 Pueblo Verde, MEZII, Basak, Lapu-Lapu City from 9 AM to 5 PM. (with option to attend the corresponding weekly webinar sessions and access to the e-learning system from April 22, 2015 to May 13, 2015)
• DAGUPAN – May 9 at AIE College, Tambac District, Dagupan City from 9 AM to 5 PM. (with option to attend the corresponding weekly webinar sessions and access to the e-learning system from April 22, 2015 to May 13, 2015)

Target audience:

• Aspiring and current entrepreneurs, supply chain, sales, marketing, retail, operations, finance, and IT professionals wanting to learn the various e-commerce marketing approaches done by established players.
• Entrepreneurs, supply chain, sales, marketing, retail, operations, finance, and IT professionals who would like to identify digital marketing approaches to be taken and set aside the budget necessary for it.
• Entrepreneurs, supply chain, sales, marketing, retail, operations, finance, and IT professionals concerned on establishing a customer relationship management processes and policies in place.
  
• Entrepreneurs, supply chain, sales, marketing, retail, operations, finance, and IT professionals involved in the creation of a project plan that includes the scope of work, technical consideration, risk management, work breakdown structure, outputs expected, schedule, and budget.

Agenda:

This 1-day session and one-month e-learning class covers the following:

1. State of E-Commerce Marketing

• Digital Marketing 101
• Digital Marketing case studies
• E-Commerce marketing case studies
• Insights gained

2. Digital Marketing Approaches

• Search engine marketing & advertising
• Email marketing
• Social media marketing & advertising
• Digital Public Relations

3. Customer Relationship Management

• Customer lifecycle process flow for sales, delivery, complaints handling, and refund
• Customer support facilities creation for phone call, live chat, email, and face-to-face customer service.
• Creation of a customer relationship management and help desk.
• Monitoring customer relationship management performance.

4. E-Commerce Project Plan

• Documenting needs, features, success criteria
• Project risks that needs to be managed
• Prioritization, budget, and scheduling of tasks
• Daily and sprint monitoring

REGISTRATION and FEEs

1. To join this training, please fill up the form below.
2. The fee for this training is P3,000 (meals are not included).
3. An official receipt from Asian Institute of E-Commerce / AIE College will be issued to all participants recognizing payment received.
4. DigitalFilipino Club Members (updated in their membership payment) shall be entitled to a 20% discount.

For inquiries about this boot camp, contact Janette Toral at 0917-4490011 or send her a Facebook private message.