E-Commerce Marketing

When an entrepreneur decides to take e-commerce and online selling seriously, having a digital marketing strategy is a must.

Training objectives:

1. Customer relationship management
2. Content marketing
3. Search engine marketing and advertising (Google Adwords)
4. Social media marketing and advertising (Facebook)

This learning program will be conducted in partnership with AIE College and Asian Institute of E-Commerce. This is also the module 4 lecture equivalent for those taking the Certified E-Commerce Specialist, Entrepreneur, Professional Program.

The program will be conducted at the following locations:

• MAKATI – August 27 (9 am to 5 pm) at Rafaelo Function Room 4U of A. Venue Suites / Best Western Plus Antel Hotel.
• ONLINE – August 31, September 7, 14, 21 (Wednesdays 8 pm to 10 pm)
• BAGUIO – September 3, 2016 (Saturday from 9 am to 5 pm) at Azalea Hotels & Residences (with access to weekly webinars and e-learning platform)
• CEBU – September 10, 2016 (Saturday) at Cebu Digital Hub, VNU Arcade II, Hernan Cortes St., Mandaue City from 9:00 AM to 5:00 PM. (with access to weekly webinars and e-learning platform)
• DAVAO – September 17, 2016 (Saturday) at Lane Systems, Dr 4-5 Wheels and More Compound, JP Laurel Avenue, Davao City from 9:00 AM to 5 PM. (with access to weekly webinars and e-learning platform)
• QUEZON CITY – September 24 (Saturday) at BSpot, Eton Cyberpod Corinthian, Ortigas Avenue, Quezon City (across Robinson’s Galleria) from 6 PM to 10 PM (with access to weekly webinars and e-learning platform)

Target audience:

1. Entrepreneurs wanting to learn the ins-and-outs on how to build website..
2. Operations personnel who will handle the day-to-day management of website updates.

Agenda:

This 1-day session and one-month e-learning class covers the following:

1. E-Commerce Marketing Strategy

• Inbound Marketing 101
• Brand Fascination

2. Search Engine Marketing

• Content Creation
• Blogging
• Landing Pages & Call to Action

3. Social Media Marketing

• Social Media Presence
• Social Media Content Amplification
• Social Media Advertising

4. E-mail Marketing

• Target segments
• Marketing automation
• Call to Action

5. Customer Relationship Management

• Inbound / Outbound Sales Process
• Formation of E-Commerce & Digital Marketing Team
• Leads and Customer Relationship Management System
• Customer Loyalty

REGISTRATION and FEEs

1. To join this training, please fill up the form below.
2. The fee for this training is P3,000 (light meals included).
3. An official receipt from Asian Institute of E-Commerce / AIE College will be issued to all participants recognizing payment received.

For inquiries about this boot camp, contact Janette Toral at 0917-4490011 or send her a Facebook private message.