This free “Storytelling / visualization to project stakeholders and customers guide” module covers documenting an e-commerce project idea through the business model canvas. Understanding the customer through a “hero’s journey” context. Mind mapping was also used in thinking through an e-commerce business model. Various tools were also discussed on how to communicate a project idea to stakeholders and customers.

For inquiries about this module, contact Janette Toral by sending her a private message via Facebook.