November 29: E-Commerce Entrepreneurs Summit Cebu

According to i-Metrics Asia Pacific Corporation, the Philippines’ E-Commerce Intensity Index is at 5% to 8% of our country’s gross domestic product (September 2014 Report). Its E-Commerce Maturity Scorecard also reports 28% of Filipino Internet users purchases are done electronically while 22% for payments done online.

In collaboration with Third Team Media, we are bringing the DigitalFilipino E-Commerce Entrepreneurs Summit 2014 (#ecomsummit) this November 29, 2014 at Diamond Suites & Residences, Apitong St., Cebu City (near Ayala Center).

The 6th DigitalFilipino E-Commerce Summit (#ecomsummit), referred hereon as E-Commerce Entrepreneurs Summit, is an intensive 1-day educational event on e-commerce strategies. This event is also meant to celebrate the 11th year of the DigitalFilipino Club (December 25, 2014).

This 1-day event will have e-commerce practitioners share insights and strategies on making e-commerce work and help grow your business.


On its 5th year, the event aims to empower entrepreneurs, decision makers, marketers, strategists, sales managers, supply chain managers, brand managers, and from change thinkers to change makers.

The event is a prime gathering of DigitalFilipino Club members and industry practitioners.

For 2014, we integrated the E-Commerce Boot Camp community  – training ground of the 2011-2019 E-Commerce Start-up 100 project initiative.


In this event, learn how practitioners are maximizing e-commerce as a revenue channel, create new business models, improve supply chain systems, develop secure payment solutions, resolve logistics distribution needs, and understand the Filipino online behavior.


  1. Market developments this 2014-2015.
  2. Payment methods and how it affects online and offline purchasing volume.
  3. Philippines Start-up scene heads-up this 2014.
  4. Case studies on e-commerce use in top 10,000 corporations.

AGENDA (subject to change)


I. State of E-Commerce in the Philippines

9 AM to 10 AM
Speakers / Panelists: Dr. Nick Fontanilla (President of i-Metrics Asia-Pacific Corporation), Janette Toral, and more to be added

Dr. Nick Fontanilla will share the latest E-Commerce Intensity Index findings on e-commerce adoption in the manufacturing, retail and wholesale, and services sector. Including the latest results from the E-Commerce Maturity Scorecard that seeks to find out online purchasing and payment behavior of Filipino Internet users.

Janette Toral will share e-commerce highlights and developments this 2014 and what can we expect on 2015.

II. E-Commerce Supply Chain Management

10 AM to 10:30 AM
Speakers / Panelists: Mark Joseph Panganiban (Shopinas) and more to be added.

Making a traditional business migrate to a full-fledge e-commerce business is a big change. Dustin will share his lessons learned in this area that allows Island Rose remain strong and thriving today.

Mark will share how they have improved their processes as well for Shopinas to become more efficient to their merchants.

III. Mobile E-Commerce & Site Infrastructure Management – Making it Work

10:30 AM to 11:30 AM
Speakers / Panelists: Albert Mercado (Pocket Market), Gilmar Padua (InfinityHub), Jerome Auza (

Albert will share their mobile e-commerce initiatives, considerations when building it, and share what works and not. Gilmar will discussed considerations for mobile site design. Jerome will discuss management of infrastructure as traffic grows.


IV. Big Data and Predictive Analytics on E-Commerce

1:o0 PM to 1:30 pm
Speakers / Panelists: Mannix Pabalan (Hashtag Digital) and more to be added

Panel will discuss how various available data gathered from various sources and own site can play a role in improving your e-commerce business.

V. E-Commerce for Big Brands: Real or Hype?

1:30 PM to 2:00 PM
Speakers / Panelists: Ruben Licera Jr. (RLComm) and more to be added

A growing number of known brands and retail chains have been exploring on making e-commerce work for their business. Addressing the growing competition happening online and in the underground market. However, in some cases, results were not as glossy as expected.  Is the market not there or is it a case of strategy or marketing approach? Will current players be able to sustain their competitive advantage?

VI. Online Banking and E-Payments

2 PM to 2:30 PM
Speakers / Panelists: Gretchen Veran (PaySwitch) and more to be added

Filipinos who purchase online use various options to pay for goods bought including local remittance services, mobile payments, bank deposit, Paypal, and credit card. Our panel will share their observation in this space and what can we expect for next year.

VII. E-Commerce Marketing & Customer Relationship Management

2:30 PM to 3:30 PM
Speakers / Panelists: Fleire Castro (Third Team Media) and Clarisa Briones-Bernal (Pinoy Great Deals)

Online marketing and customer relationship management goes hand-in-hand when one markets online. As the customer’s attention span gets shorter and online marketing platforms algorithms becomes more complicated, marketers are forced to adopt and at times return to time-tested basics. Our panel will share what works and not for them.


VIII. Startup Journey: Lessons Learned

4:o0 PM to 4:30 PM
Speakers / Panelists: Vince Loremia (Tudlo) and more to be added.

Startups today are considered lucky due to numerous opportunities they have access to. In this panel, startups will share their stories and lessons learned.


From our usual summit price of P7,000, we have taken steps to reduce this to allow more entrepreneurs to join.

We are giving an early bird rate of P2,000 for the first 50 paid participants or until November 15 (whichever comes first). The rate of P3,000 shall apply afterwards.

For WALK-IN participants, kindly note that the rate of P3,500 shall apply.

Contact Janette Toral (by sending a private message) for further details.


1. Fill-up the form below to register.

2. For bank payment, please deposit to: Third Team Media Business Solutions / Fleire Mae Castro (BPI account #137-00-111-48). Official receipt shall be given on November 29, 2014 at the event venue.

4. If materials are uploaded already, you will see the list of lessons posted below. Just click on them to access.

DigitalFilipino Club Members

Free conference pass to DigitalFilipino Club members (updated with their membership payments):

  • Corporate members (3 representatives)
  • SME members (2 representative)
  • Individual members (can attend but slot is not transferable)


We are still accepting sponsors for this event. This event is made by possible with support of sponsors such as Island Rose and InfinityHub.


For inquiries about this event, please contact Janette Toral (send a private message). She can also be reached through mobile at 0917-4490011 or via Twitter @digitalfilipino. In Cebu, you can also contact Fleire Castro (0918-2656696).


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